The name points to the faience factory in Rollingergrund.
The avenue links Limpertsberg with Rollingergrund, where the Boch brothers from Lorraine founded a fine earthenware factory at Septfontaines in 1766. As it long made only faience, glazed earthenware, and no porcelain, locals still call it the 'Faïencerie'. In 1836 Boch merged with his rival Villeroy; in 2009 Villeroy & Boch decided to close the Septfontaines site.